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If you are using Web 2.0 tools, then you do have a web presence. Have you googled yourself lately? Unfortunately, the Internet does not allow us to categorize ourselves to make a distinction between our personal and professional selves. This is true for everyone.
Do you think students, parents, and even prospective employers use Google to check you out? You bet. Do you think universities offering scholarship use Google to check out prospective students? Yes. Do you think students think about their own web presence and how it relates to their future. They should.
After you've googled yourself, remember this. Check the settings in all the Web. 2.0 tools you use to see how to set the privacy and lock things down. If a tool offers no control over what others see, is it a Cool Tool?